Showing posts with label lesson. Show all posts
Showing posts with label lesson. Show all posts

Tuesday, 12 July 2011

Science Lesson Plans Should Include Media Resources


Science education is a floundering element of the United States educational system. Educators and science advocates are calling for change in the way this subject is taught to teachers and to students. Science lesson plans are lacking due to the scarce amount of resources available. When media options are made available, these plans can be given new life.

Those educators focused on science have argued that math and reading tests mandated by the federal government are taking valuable class time away from the necessary instruction science students so desperately need. There is hope that the new science testing under the NCLB will renew a healthy focus on this topic in the classroom.

The nation is facing a growing issue in terms of science performance as 82 percent of the nation's senior class performed below the proficient level on the 2000 National Assessment of Educational Progress. These disappointing results indicate this problem is bigger than once thought. There is hope, however, as teachers become more proficient in their creation of science lesson plans and media sources are readily available to enhance the curriculum.

It Starts in the Classroom

UC Berkeley's Lawrence Hall of Science and West Ed conducted a study in the spring of 2007 which found that 80 percent of teachers in San Francisco elementary schools spend 60 minutes or less on science education each week. One has to wonder how these teachers can expect their students to excel in a subject that is given so little time.

This situation is going on along with the loss in the arts. The Center in Education Policy found in 2007 that some school districts have increased the amount of time they spend on math and reading education by more than two hours per week. This increase is in lieu of time for science, social studies, music and art. Science lesson plans are being cut to make room for other subjects.

Is Change Coming?

More and more educators and policy makers are recognizing the loss in science education and are trying to make a change. The National Science Teachers Association (NSTA) announced a $43 million, five-year program to create a national Center for Science Education (CSE).

This initiative is expected to promote science literacy and produce the next generation of standards in science education. The CSE will also create a state-of-the-art facility to allow science educators throughout the country to participate in leadership and content-based learning opportunities.

Programs are popping up all over the country that are designed to improve the science education available to students today. With such programs in place, teachers can hope to create science lesson plans that deliver value, even if time in the classroom is limited.

Teachers can also improve upon these science lesson plans with the use of educational videos designed to introduce students to new concepts and methods for conducting scientific experiments and research. Not every student will find the subject of science engaging, but these videos can go a long way to grab their interest by taking the subject to a whole new level.




The small company I work for is committed to creating quality educational videos for classroom instruction. From the earliest script stages, all subject area content, images, and music are intensely reviewed and selected for meeting appropriate grade level, curriculum objectives and standards for our proprietary productions. The videos we distribute are also screened to meet our high standards.

Teachers in the 21st century classroom will be better educators if they understand how to use multi media in their lessons, if they understand the processes that research has shown to be the most effective for improved student performance, and if they know how to find quality video resources that will enhance their lessons.

http://www.schoolvideos.com



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Saturday, 25 June 2011

How Twitter Saved Wells Fargo – (A lesson in using Social Media)


I was sitting at my desk. Phone rings. My wife said she was trying to buy groceries with the debit card, and the card was declined because if insufficient funds. I was shocked. This has never happened to us before. So, I logged online to Wachovia (which Wells Fargo has recently acquired).


We have a working checking account. The balance fluctuates. The problem was a post-dated check I forgot about was cashed. That shot us in the hole. Then, all of a sudden, several checks I had in the que were cashed in. Resulting in $158 in bank fees!


I stopped in a NYC branch, and tried to get my money back. I’m a longtime customer. The bank rep there was really nice and told me that I could only get my money back from the branch where I opened the account. They will be able to refund my money. She said I should make a big fuss about it.


So, I went there. I spoke to my “personal banker”. He’s a nice guy too. We spoke about the bank fees, and I followed up with an email….see below:


Hi David,

Please do not forget to follow up with refunding my fees from my checking account.

I was shocked when I saw how much money was deducted.


During this transition from Wachovia to Well Fargo, I’m sure nobody at Wells Fargo wants to see customers leaving….taking their multiple accounts & money. Especially, long-time valued customers. But, I’ll have no choice if this doesn’t get resolved quickly. There are plenty of banks to choose from in the NYC area. I have a low tolerance for this kind of stuff, and I take this very seriously.


I know you’ll do your best, as you are my personal banker.


Please let me know by the end of the day.


He replied…


The problem is this was not the bank’s error. As a courtesy I can get $70 of the charges back.


Best he could do is refund $70. No more. He told me it wasn’t the banks fault!

My next and final email to him was this:


I guess the bank fees are more important for the bank to use, than my accounts & assets. Poor business decision. As a courtesy, I’ll give you till the end of the day to salvage our relationship. If I don’t hear from you, consider me a lost customer.


Then I had a thought….use Twitter. I know big brands monitor sentiment using tools like Radian6 (check out their client list), monitor keywords, and use Twitter for customer service. Hmm. I tweeted. In my tweet, I used “bad sentiment” type of keywords. Here’s my tweet to catch their attention.

Tweeting at wellsfargo


It worked. Because approximately an hour later, I received this reply in their Twitter feed mentioning me:

Wells Fargo reply


It gets better. Big brands also monitor keywords. So, I received a couple of mentions from Ally Bank:


ally bank


Well Fargo sent me a Direct Message (DM), with a phone number to the highest escalation point at their corporate office. He told me to mention that I came via Twitter. I spoke to a very polite & professional young woman. Told her what happened. Within 1 hour I had a full refund of the $158, and it left me with a great feeling about Wachovia & Wells Fargo.


By the way, I still haven’t heard back from my “personal banker”.


To conclude:

I was very impressed how well Social Media (specifically Twitter) worked for resolving this issue, and thought I’d share it with my blog readership. It also made me think that the people managing the corporate bank twitter accounts are much more customer service oriented, business thinkers, and digitally saavy than their counterparts that sit in the retail branch.





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