Showing posts with label Rankings. Show all posts
Showing posts with label Rankings. Show all posts

Wednesday, 6 July 2011

Community Involvement Can Improve High School Rankings


High School Rankings concern everyone. From the school board members on down through school administrators, teachers, staff, parents, and students, High School Rankings show, at a glance, how well a school is doing. Test scores on state and national tests, the successes of students with a low socioeconomic background, and how many students take advanced placement exams are all considered. If you look a bit further into the schools that are at the top of High School Rankings, you will most likely find that an active surrounding community is vital to the success of the schools that find themselves at the top of High School Rankings.

But what about the schools that are on the lower end of High School Rankings spectrum? How can getting the community and community leaders more involved in the school help improve their standings in High School Rankings? Well, the ways to help them are numerous.

For one, local businesses can donate money. Schools that are doing poorly, as reflected in High School Rankings, typically could use some more cash to implement programs that will help them improve. In several states, schools that are at the top of High School Rankings receive monetary bonuses; schools that are struggling receive nothing but shame, and the threat of closure. Supporting local schools with financial donations can help move the struggling school closer to improvement.

Another way those communities can help improve schools that are not at the top of High School Rankings is to donate supplies. Many kids go to school not able to afford basic school supplies, and the schools themselves often divert supply money to try to pay for special programs and teachers to implement them.

Perhaps the biggest and most important way to see improvement in a low-performing school listed at the bottom of High School Rankings for the community to help and support their schools is to donate time. So many kids that attend struggling schools are from single-parent homes, where moms or dads are working multiple jobs just to make ends meet. If these kids have to go home after school and take care of younger siblings and do chores, they are less likely to study and do homework. If the family is poor, kids may be hungry, and that's no way to learn. For kids like these attending schools low on the High School Rankings list, a tutor or mentor is invaluable. Tutors come to the school in question, working with an assigned student in their preferred subject. In other words, volunteer tutors can pick which subjects they'd like to help out in. Mentors can be paired with students to build relationships that they might otherwise lack. These mentors can come to the low-performing school on the High School Rankings list during the school day for lunch or elective classes, or meet up with their student after school. Many mentors get to know the student's family as well and actually inspire them to get more involved in their child's school. In addition, spending time with a mentor helps keep a teen out of trouble.




Patricia Hawke is a staff writer for Schools K-12, providing free, in-depth reports on all U.S. public and private K-12 schools. For more information please visit High School Rankings



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Saturday, 25 June 2011

Keep Your Google Rankings While Updating Your Site

With a new project ahead, I have been concerned about how to keep my client’s awesome Google rankings while updating her website to one that is more current and functional.


Consequently, I was very happy to find this article in the Axandra newsletter, and have received permission to publish it in full.


How your web page changes influence your search engine rankings.


It’s a no-brainer that changes on your web pages influence the position of your website on search engines. However, it’s not so clear how search engines react to the changes on your site and what exactly causes the changes in the search results. A new search engine patent might have some answers.


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Several search engine patents deal with the changes on your site.


Google published a patent that described how the changes on your web pages influence the rankings of your site 6 years ago. Last month, Microsoft was granted another patent that discusses the influence of web page changes on search engine rankings.


This new patent shows which elements on your web pages might be monitored by search engines.


Which web page elements are monitored by search engines?


According to the new patent, changes of the following web page elements can influence the position of the page in the search results:



  • Keywords that are included in a web page.

  • Keywords that are associated with a web page

  • The anchor texts that are used in links on the page.

  • The colors and the sizes of images on the page.

  • The position of text or images on the page.

  • The frequency of document changes over time.

  • The amount of the web page content that has been changed.

  • Tags that are assigned to the page.

  • Search queries that are used to find the page.


How exactly do changes in these elements influence the rankings of a page?


According to the patent, searches are classified into the two categories “informational” and “navigational”. The effect of the web page changes depends on the category of a search query.


A navigational query is a query that is used to find a particular site. For example, a search for “ny times” will lead to the home page of the sites. Examples for information queries are “how do I fix a broken bicycle tire” or “who won the 2011 XYZ awards”?


If the searcher is looking for information about a recent event (2011 XYZ awards) then pages that recently added the keyword could be boosted in the search results.


For navigational queries, pages with static content might get a boost. This methods works fine with some type of sites but it could cause problems with home pages that update their contents regularly (for example nytimes.com).


What does this mean to your website?


This patent was granted to Microsoft but it’s likely that Google uses similar methods. Search engines don’t just look at the current version of your website.


They also remember how it was in the past. The changes on your website could indicate a change of ownership, they could indicate that you try to keep your website up-to-date, they could be a signal for spam and more.


When you change your web pages, consider which signal you might be sending to search engines.


When you optimize the pages of your website, do not optimize a page that already has high rankings for one of your keywords. Better optimize another page of your site for the new keyword.


The more pages of your website you optimize, the better. Optimize different pages of your website for different but related keywords to show search engines that your website is relevant to a particular topic.


Keep some of the pages fresh and leave others as they are to offer search engines different kind of pages for different search queries.


“Copyright Axandra.com – Web site promotion software


© Kay Frenzer-Zeeh - visit SEO Diva for more great content.




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